Paid Advertising Strategy

What You Will Learn

• How to build paid search campaigns that match how industrial buyers search and what they are looking for
• How to use LinkedIn advertising to reach industrial professionals and companies with precision
• How to use display and remarketing strategies to stay in front of buying teams throughout long evaluation periods
• How to measure and optimize your ad campaigns and connect that data to real ROI

Course Lessons

Lesson 1 of 4 9 min

Creating Effective Search Campaigns

Paid search advertising puts your industrial business in front of buyers at the exact moment they are actively looking for what you offer -- making it one of the most efficient lead generation tools a…

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Lesson 2 of 4 9 min

LinkedIn Advertising

LinkedIn advertising gives industrial businesses a level of targeting precision that no other platform can match -- the ability to reach specific job titles, industries, company sizes, and professiona…

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Lesson 3 of 4 9 min

Display and Remarketing

Industrial buying decisions take time, and the businesses that stay visible throughout that evaluation period have a significant advantage over those that make one impression and disappear. This lesso…

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Lesson 4 of 4 10 min

Ad Management and Analytics

Running paid advertising campaigns is only half of the equation -- understanding what the data is telling you and using it to continuously improve your results is where the real value is created. This…

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