Industrial Marketing Education, Built for Businesses Like Yours.
The IWS Academy is your free resource for industrial marketing education, built specifically for manufacturers, distributors, and industrial suppliers ready to learn and grow.
No marketing degree required
Built for industrial businesses
Self-paced learning
IWS Academy Course Topics
Marketing Foundations
Brand & Web Presence
Lead Generation & Conversions
Analytics & Strategy
AI for Industrial Businesses
Everything your industrial business needs to market itself online, in one place.
Free courses designed for industrial manufacturers, distributors, and suppliers.
35+
Hours of Content
17
Courses
5
Topic Areas
Welcome to IWS Academy
30 years of industrial marketing expertise. Now yours at no cost.
The IWS Academy is our complimentary resource for industrial professionals, whether you are a supplier looking to grow, a thought leader building your expertise, or a team ready to level up together.
Watch a short overview to learn what we offer, how the courses are structured, and how to get started.
Take a minute to hear from our founder.
What is the IWS Academy?
Marketing education designed for the industrial sector
Industrial businesses face a distinct set of challenges when it comes to marketing online. Long sales cycles, technical buyers, and complex product lines require a different approach. The IWS Academy was built to help you address all of it.
Structured, Free Courses
Digital marketing, SEO, brand, email, and AI — all built for industrial B2B.
Relevant to Your Industry
Every lesson reflects the realities of selling industrial products & services.
Practical and immediately applicable
Short video lessons. Finish one and apply it the same day.
Course Topics
Five topic areas. Dozens of focused lessons.
Browse by a topic that addresses your most immediate business need.
Topic 1
Topic 2
Brand & Web Presence
Topic 4
Analytics & Strategy
Explore the full catalog. Start whenever you're ready.
Discover What YOU Can LearnWhat you walk away with
Real skills. Real results.
Get found by the right buyers
Know exactly how to show up where industrial buyers are searching.
A brand buyers trust
Build an online presence that earns credibility before the first conversation.
More qualified leads
Learn the strategies that fill your pipeline with buyers who are ready to purchase.
A strategy that compounds
Build marketing that keeps working without constant effort or a large budget.
Confidence with AI tools
Use AI to work faster, communicate better, and stay ahead of the competition.
Data that drives decisions
Stop guessing. Know what is working, what is not, and what to do next.
Great marketing starts with the right
education.
Great results start with IWS.
Complimentary Access
Ready to grow your industrial business?
The IWS Academy is complimentary and self-paced, built specifically for businesses in the industrial sector. Create an account to unlock every course, lesson, and resource we offer.
- Instant access to all courses and lessons
- New courses added regularly
- Practical, industrial-specific content
Unlock Academy Access Now!
Not ready yet? Explore the Academy
