Lead Generation Mastery

What You Will Learn

• How to identify and prioritize the prospects most likely to convert so your sales team focuses where it matters
• How to map and optimize the industrial buying journey to move qualified prospects toward a decision faster
• How to select and implement a CRM that connects your marketing and sales data in one place
• How to build meaningful relationships with technical decision makers during long B2B evaluation periods
• How to improve your RFQ systems and response processes to win more business from buyers who are ready to act

Course Lessons

Lesson 1 of 5 9 min

Lead Qualification

Not every lead is worth the same amount of your sales team's time, and in an industrial business with a long sales cycle, wasting effort on unqualified prospects is a significant cost. This lesson cov…

Start Lesson →

Lesson 2 of 5 9 min

Sales Funnel Development

An industrial sales funnel is not a simple linear path -- it is a complex, multi-stakeholder journey that requires careful design to keep qualified prospects moving forward and prevent them from stall…

Start Lesson →

Lesson 3 of 5 10 min

CRM Management

A CRM system is the backbone of an effective industrial marketing and sales operation -- but only when it is set up correctly and used consistently by your team. This lesson covers how to select, impl…

Start Lesson →

Lesson 4 of 5 9 min

Lead Nurturing

In industrial B2B sales, the vast majority of leads are not ready to buy when they first make contact -- and the businesses that win are the ones that stay relevant and helpful throughout the long eva…

Start Lesson →

Lesson 5 of 5 8 min

RFQ Optimization

The request for quote process is one of the most critical moments in the industrial buying journey -- and how your business handles it has a direct impact on how many opportunities you win. This lesso…

Start Lesson →