Email Marketing

Free, self-paced lessons that walk you through the essentials of this course step by step.

  • 3 Lessons
  • <1 Hour Total
  • Beginner Friendly

What You Will Learn

  • How to build a quality database of technical and procurement contacts that gives your campaigns a strong foundation
  • How to design and measure email campaigns built specifically for industrial audiences
  • How to create newsletters that deliver genuine value to industrial readers and keep your brand top of mind

Course Lessons

Industrial Contact List Building
Lesson 1 of 3 9 min

Industrial Contact List Building

The quality of your email marketing is only as good as the quality of the list behind it. This lesson covers how to build and maintain a database of technical and procurement contacts that gives your …

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Email Campaign Strategy and Analytics
Lesson 2 of 3 9 min

Email Campaign Strategy and Analytics

An effective email marketing program for an industrial business is not about sending frequent promotional messages -- it is about delivering relevant, timely communication that keeps your business top…

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Technical Newsletter Development
Lesson 3 of 3 6 min

Technical Newsletter Development

A well-executed technical newsletter is one of the most effective ways for an industrial business to maintain consistent visibility with buyers, partners, and industry peers over time. This lesson cov…

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