Free, self-paced lessons that walk you through the essentials of this course step by step.
Learn how CRM platforms, automation software, and analytics systems connect and work together to support industrial B2B sales. This lesson introduces the integrated marketing ecosystem and gives you a…
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Building a digital marketing strategy for an industrial business requires a fundamentally different approach than what most generic marketing courses teach. This lesson walks through how to create a c…
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Understanding your marketing performance starts with having the right tracking in place. This lesson covers how to set up proper analytics for your industrial website and build a measurement framework…
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Tracking the right metrics is the difference between a marketing strategy that improves over time and one that drains budget without accountability. This lesson covers how to identify and establish th…
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Industrial purchases almost always involve multiple decision makers, each with different priorities and different information needs. This lesson covers how to identify and understand the distinct role…
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Industrial B2B sales cycles are longer, more complex, and involve more stakeholders than almost any other type of purchase. This lesson covers how to adapt your digital marketing strategy to match eac…
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