Marketing Analytics

Free, self-paced lessons that walk you through the essentials of this course step by step.

  • 4 Lessons
  • <1 Hour Total
  • Beginner Friendly

What You Will Learn

  • How to interpret marketing data specific to industrial and manufacturing businesses and turn it into action
  • How to calculate the return on your marketing investment across long industrial sales cycles
  • How to identify and track the KPIs that matter most for industrial marketing success
  • How to create reports that clearly communicate your marketing impact to leadership and key stakeholders

Course Lessons

Data Analysis
Lesson 1 of 4 8 min

Data Analysis

Marketing data is only valuable when you know how to interpret it and translate it into decisions that improve your business. This lesson covers how to approach data analysis specifically for industri…

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ROI Tracking
Lesson 2 of 4 7 min

ROI Tracking

Proving the return on marketing investment is one of the biggest challenges for industrial businesses, particularly when sales cycles are long and multiple touchpoints contribute to a closed deal. Thi…

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Performance Metrics
Lesson 3 of 4 8 min

Performance Metrics

Tracking the right performance metrics is what separates a marketing strategy that improves over time from one that spins its wheels without accountability. This lesson covers how to identify, establi…

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Marketing Reporting
Lesson 4 of 4 7 min

Marketing Reporting

A marketing report that nobody reads is a waste of time -- and most marketing reports fall into that category because they are built around data rather than decisions. This lesson covers how to create…

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