Business Development

What You Will Learn

• How to analyze your industrial market, identify emerging trends, and uncover opportunities ahead of competitors
• How to evaluate competitors in your sector and find the gaps your business is best positioned to fill
• How to plan a strategic expansion into new markets or product categories with a realistic roadmap
• How to build strategic alliances within your industrial supply chain that open new markets and strengthen your position

Course Lessons

Lesson 1 of 4 7 min

Industrial Market Research

Understanding your market is the foundation of every effective business development and marketing decision your industrial business makes. This lesson covers how to research your technical market, ide…

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Lesson 2 of 4 7 min

Competitive Analysis

Knowing what your competitors are doing and where they are falling short is one of the most valuable inputs to any industrial marketing and business development strategy. This lesson covers how to eva…

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Lesson 3 of 4 8 min

Growth Strategy

Sustainable growth for an industrial business does not happen by accident -- it is the result of a clear strategy that identifies the right markets, the right opportunities, and the right sequence of …

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Lesson 4 of 4 9 min

Partnership Development

Strategic partnerships within the industrial supply chain can open markets, strengthen capabilities, and create competitive advantages that would be difficult or impossible to build independently. Thi…

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