Website Optimization

Free, self-paced lessons that walk you through the essentials of this course step by step.

  • 4 Lessons
  • <1 Hour Total
  • Beginner Friendly

What You Will Learn

  • What makes an industrial website effective at attracting buyers and driving action
  • How to measure your website's performance and use that data to make meaningful improvements
  • How to design RFQ and lead capture forms that make it easy for technical buyers to reach out
  • How to improve the user experience on your site so more visits turn into qualified inquiries

Course Lessons

Analytics and Performance Tracking
Lesson 2 of 4 9 min

Analytics and Performance Tracking

You cannot improve what you do not measure, and most industrial businesses are running their websites without the data they need to make informed decisions. This lesson covers how to set up proper per…

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Forms and Lead Capture
Lesson 3 of 4 9 min

Forms and Lead Capture

A website that attracts industrial buyers but fails to capture their information is leaving significant business on the table. This lesson covers how to design RFQ forms, contact forms, and informatio…

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UX and Conversion
Lesson 4 of 4 14 min

UX and Conversion

The user experience of your industrial website directly determines how many of your visitors turn into qualified leads. This lesson covers how to evaluate and improve the experience of buyers who are …

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