Keeping Things Simple with Content Tagging
Industrial Web Search is the first industrial sourcing tool to use Content Tagging to match sellers to potential buyers, offering you 100% control to manage how you target your specific buyer groups.
The terms used by the buyer to search are matched to the Keywords and Phrases, known as Tags, you have associated with your products and services.
Let's say one of the things you sell is brass globe valves. You can add the follwing tags, which can cover pretty much every way someone could look for your product:
- brass globe valves
- globe valves
- valves
So then let's say that there are a few more people selling globe vavles so that tag gets a little crowded. Add "globe valves brass" and let everyone who needs one jump right to you.
As a seller member, by signing into your secure member control panel, you are able to add, edit, and swap out your tags in real time, 24/7, allowing you to keep your tags current with the language used by your target audience to search so they can easily find and connect with you.
Depending on your membership level (and we offer several levels to keep membership open to businesses of all sizes) you have the option to write customized product or service descriptions to associate with each tag. It's a great way to increase conversion by speaking directly to the interest of the buyer.
And there’s more! With select levels, you can then link that tag directly to the corresponding web page on your website, giving potential customers direct access to the specific product or service information they’re looking for.
As an additional benefit, the hyperlinked tag may even help to promote your web page in Google by providing a relevant ‘inbound link’ with optimized anchor text!
To recap,:
- You decide what tags people can find you under.
- You can change your mind and switch things around to meet your needs at any time.
- You never have to worry about fitting into a 'bucket'. You make your own.
Now for the first time ever you can type what you need and be connected with companies that offer it just as you stated it.
No margin for misinterpretation here!
Your search terms are matched with their tags. Simple.
Industrial Web Solutions...Keeping Industrial Search Simple
